Lesson: Know your target market. Are they female or male? What age group? What industry? What socio-economic group? Where do they hang out on- and off-line? What do they read? To what groups and associations (real and virtual, personal and professional) do they belong? How much money do they make? Can they manage your service or product?

No. 2 - Kanye West grabbing the microphone from Taylor Swift. This certainly created a buzz. It's actually a small celebrity story in the grand scheme of things, but on the other hand, there is something very major about it, click reference and it garnered lots of attention.
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The principal substances in these bath salts are mephedrone and methylenedioxypyrovalerone. They act very much like marijuana, which has just recently started to be prohibited in certain states. These stimulants create a buzz.
Am I designed against a society whose people say drugs are not bad? Join the party! Marijuana is not a gateway drug. I feel the celebrities and media whitewash the issues with alcohol and drugs abuse.
The mission of LEAP is to lessen the incidence of death, disease, crime, and addiction by ultimately ending drug prohibition and to decrease unintended harmful consequences resulting from fighting the war on drugs' multitude.